The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers. Instructions: There are 2 parts to this assignment: 1. Select a brand (i.e. Nike, Walmart, Coca-Cola, etc.) that you frequently use. 2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, eMail). Please address the following: • List the number of current followers they have on 3 of the major social media platforms they are utilizing. 25% of grade • How do they leverage the use of influencers to promote their brand? 25% of grade • In your opinion, and assuming a $1 mil ad spend, what percentage should be spent on: 25% of grade o Social media o Other digital & traditional • One-paragraph summary of concluding thoughts & opinions 25% of grade Requirements: • A one-page Word document with your name, title of assignment & date in the footer
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The increased use of the internet and digital technologies has resulted in the creation of many social media platforms. Marketers are now harnessing tahe power of social media to engage customers. Instructions: This assignment is divided into two parts: 1. Choose a brand that you commonly use (e.g., Nike, Walmart, Coca-Cola, etc.). 2. Examine their social media platforms (Facebook, Twitter, Instagram, YouTube, and so on) in relation to their other digital and conventional marketing channels (TV, website, eMail). Please respond to the following: • Count the number of followers they currently have on three of the major social media platforms they use. 25 percent of the grade • How do they leverage the use of influencers to promote their brand? 25% of grade • In your opinion, and assuming a $1 mil ad spend, what percentage
