Benchmark – Marketing Plan Analysis – Marketing Research
Directions: Address each of the questions below in the textbox provided.
Part I – Secondary Research
Directions: Using the selected company used in previous topics, go to the IBIS World resource and search for your company and click on the appropriate National American Industry Classification System (NAICS) category. Conduct secondary research using the information provided. You can also use additional sources, such as the company website and trade articles in addition to IBIS World. Homework help – Write a 150-word summary of your findings.
Part II – Primary Research Plan
Directions: Now that you have completed the secondary research, there will still be gaps and information needed to develop a marketing research plan. You will need to develop a research plan to conduct your primary research. Be sure to include all five steps in the marketing research process.
Include an example of the questions you would use for your questionnaire, survey, or interviews. Be sure the questions are designed so the data you collect will solve your research question. Homework help – Write a 150-word summary of your findings.
Part III – Practical Use of Marketing Research
Directions: Assignment help – Discuss how you would use the findings of both your primary and secondary research findings to help your organization make decisions. For example, with this information, would you adjust your marketing strategy or tactics or change your target market? Homework help – Write a 50-100-word summary of your findings.
References: Provide Help write my thesis – APA-formatted references for all resources you have cited.
Topic 3 Trait Theory Worksheet
Complete any “Big 5” (OCEAN) personality test for free online, refer to the Topic 3 resources for suggestions, and obtain your “Big 5” (OCEAN) personality profile. Using that information, answer the following questions and cite any references accordingly using in-text citations and a reference list in Help write my thesis – APA format.
1. List your percentile scores for each category as they appear on the site:
Open-Mindedness:
Conscientiousness:
Extraversion:
Agreeableness:
Negative Emotionality:
2. The site producing the scores provides a descriptor for each score. Assignment help – Discuss a sentence or two that particularly stood out to you and explain why.
3. Using at least one current scholarly source (journal article), provide a concise and clear explanation in one to two paragraphs about the potential benefits of using personality testing as a tool for determining an individual’s suitability for employment in a specific job.
4. Using at least one current scholarly source (journal article), provide a clear and concise explanation in one to two paragraphs about the limitations of using personality testing as the sole factor in determining an individual’s suitability for employment in a specific job. Include a discussion on ethical issues that may arise from the use of personality testing in employment decisions.
5. Imagine a scenario where someone unexpectedly gains access to their boyfriend/girlfriend’s test results. In one to two paragraphs, explain why this person may feel a strong urge to review their partner’s results. Assignment help – Discuss potential social and ethical challenges that could arise from this revelation
6. Should we know the personality profiles of our community leaders? In one to two paragraphs, provide a reasoned response, justifying your stance. Assignment help – Discuss the potential benefits and drawbacks for the public in having access to the personality profiles of their leaders.
References
The 7-Step Marketing Analytics Process
Part I: The 7-Step Marketing Analytics Process Diagram
Directions: For the brand you have selected, complete the diagram below by providing the 7-step process that you would take for marketing analytics. Assume that you have received data based on sales, social media analytics, and digital marketing efforts.
Part II: Assignment help – Discuss the 7-Step Marketing Analytics Process
Directions: In 100 words or less, describe your opinion on which of the elements is most important and why.
