Law
The main goal of intellectual property laws is to encourage the development of a wide range of innovative products. To attain this, the laws provide persons and businesses the property rights to the information and innovative products they develop (Aplin & Davis, 2017). However, as indicated in the INTERPOL Operation Jupiter video, there are challenges in protecting these laws as demonstrated by the many counterfeit goods in the market. As such, the issue of counterfeiting is making it hard for people and businesses to profit from the intellectual goods they create.
I believe that a culture can be changed so that intellectual property laws would be better protected. One such change pertains to filing patents. The custom has always been that innovators who create new services and products file patents that give them the right to exclude other people and businesses from creating, utilizing, or selling an invention for a certain period of time in exchange for publishing an enabling public disclosure of the innovation (Jell, 2011). This culture can be changed such that innovators are not required to file patents. The filing of patents offers the recipe for how a good/product or service can be developed. Therefore, the publishing of the recipe makes it possible to create the same product with workarounds. The counterfeit goods in the video are an indication of how people have taken advantage of the published recipes to create fake products that just look like the original goods. Therefore, not filing patents will go a long way in ensuring that criminals do not have a clue of how a service or product is created, and this will significantly help to protect intellectual property laws better.

References
Aplin, T., & Davis, J. (2017). Intellectual property law. Oxford University Press.
Jell, F. (2011). Patent filing strategies and patent management: An empirical study. Springer Science & Business Media.

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