Posted: June 17th, 2022

How To Change

Mark: 42
Standards Fail Move Advantage Distinction
zero – 49% 50 -59% 60 – 69% 70 – 79% 80 – 100%
1. Goal & targets
• Analysis query or
• Drawback definition or
• Theoretical focus or
• Case research focus
• The venture /case research
Poorly outlined and offered,
some confusion in rationale Clearly said, some relevance,
Nicely said function,
acceptable and sensible
rationalization of the context
Very clearly said, possible,
Exceptionally properly said,
attention-grabbing, subtle, authentic,
full and convincing justification
2. Literature Assessment
• Is there proof of
acceptable choice and
dialogue of related
• Is there proof of
understanding of, and essential
engagement with what has
been learn?
• Does the literature add to the
understanding of the
drawback/ deliberate
improvement/ case research
by way of efficient analysis
and synthesis of a vary of
Lacks construction with clear
gaps, no dialogue of
choice standards,
unsystematic referencing.
Restricted proof of
understanding and analysis
of the chosen literature.
A primary protection of related
literature. Inconsistent
The literature affords some
further understanding the
drawback/ venture /
improvement of venture /case
[top end]
Good protection, consciousness of
related prior analysis, clear
construction, said choice
standards, constant
referencing, readability of
understanding, the literature,
informs and provides to the
improvement of the venture
/case research
Complete and inclusive
use of extremely related
literature, good construction,
clearly articulated dialogue
that relates to the matter of
Distinctive part that absolutely
demonstrates a discerning,
inventive and essential engagement
with what has been learn
three. Analysis Methodology
• Is the method adequately
defined, acceptable to the
drawback and information?
• Do the collected information keep away from
bias and are they fastidiously
Irrelevant theoretical foundation,
poorly defined method
Some proof of a theoretical
foundation, fairly defined.
Clear and related theoretical
foundation, acceptable method,
helpful and acceptable
info. An consciousness of
strengths and weaknesses of
Very clear and related
theoretical foundation, persuasive
rational for analysis method,
or strategies used for the
improvement of a venture/ case
research, proof of essential
Offers wonderful theoretical
understanding rigorously argued
method, distinctive
understanding evident
four. Evaluation of Major and/ or
Secondary Knowledge
• Assortment and evaluation
Informal acquisition of information,
lacks construction, restricted
analysis towards unclear or
inappropriate standards, principally
Normal method to
assortment, restricted validity,
restricted and primary, however
acceptable analysis or
[top end]
Normal method to
assortment, clear validity and
reliability, essential evaluation
Superior approaches of
assortment, clear validity,
essential evaluation utilizing
acceptable strategies and
Excellent analytical strategies
and approaches, proof of
creation of new approaches (if
acceptable), thorough and
utilizing acceptable strategies
and acceptable standards
acceptable standards, absolutely
rigorous evaluation, exceptionally
properly justified
5. Dialogue & Findings
• Do the dialogue of findings
mirror (private) studying
from evaluation, and an
understanding of the
implications and limitations,
the strengths and
weaknesses of the analysis
or improvement?
Dialogue reveals a very
restricted consciousness of principle
and try to hyperlink this to the
findings. There is a very
restricted dialogue of the
implications, and limitations
of the analysis or
Enough degree of essential
evaluation and reflection on
private studying. Enough
dialogue of implications of
the findings and reflection on
the strengths and weaknesses
of the analysis or improvement
Some hyperlinks with principle,
dialogue justified with
acceptable proof, good
essential evaluation of the
implications of the findings,
and reflection on the strengths
and weaknesses of the
analysis or improvement
Complete hyperlinks with
principle, full justification
with acceptable proof,
very good essential evaluation of
the implications of the
findings, and reflection on the
strengths and weaknesses of
the analysis or improvement
Subtle and essential
dialogue of the points concerned,
excellent reflection on the
strengths and weaknesses of the
analysis, affords recent/new insights
on the drawback or improvement
6. Presentation, Construction &
• Is it written in good
• Is it offered utilizing
acceptable graphics,
illustrations and correct
• Is it properly structured,
logical and coherent,
utilizing acceptable
chapter headings?
Primary structure, inconsistent circulation,
few spelling and grammatical
errors, poor quotation and
reference checklist, poor construction,
Enough use of graphics and
charts, good command of
spelling and grammar, some
typos, some omissions or
inconsistencies in reference checklist,
most sections have a logical
circulation and construction
Clear and efficient use of
graphics and charts, no
spelling or grammatical
errors, acceptable and
constant referencing, logical,
clear and coherent construction
Very good logical circulation and
cohesion, Discerning use of
graphics, charts and tables, no
spelling of grammatical errors,
acceptable and constant
referencing, properly developed
and acceptable construction
Excellent logical circulation, wonderful
use of language, interesting and
efficient use of graphics, charts
and tables, acceptable and
constant referencing, very
skilfully developed construction,
excellent logical circulation, most
efficient use of conventions
acceptable for function
7. Conclusion
• Do the conclusions do extra
than re-state the findings? Do
they relate to the present
tutorial debates and /or
present proof? Are they
successfully linked to the
central theoretical themes/
story/ improvement?
Conclusions have restricted
justification in the proof,
there is restricted relationship to
present principle and the matter
of the dissertation, very
restricted suggestions /
alternatives for additional
Enough try to use
proof to attain acceptable
conclusions that relate to the
matter of the dissertation,
conclusions could be common and
uncritical, sufficient
suggestions /
alternatives for additional
Clear conclusions relating to
the matter of the dissertation
and justified by the proof.
Identifies clear
advice /
alternatives for additional
Clear conclusions with a very
good relationship to the matter
of the dissertation and justified
properly by the proof.
Identifies clear and sensible
advice /
alternatives for additional
Distinctive conclusions that relate
strongly to the subject of the
dissertation with wonderful
justification in the proof.
Conclusions add new perception to the
matter of the dissertation and
determine clear and sensible
suggestions / alternatives
for additional improvement
Second Marker feedback
Further First Marker Feedback
Goal: That is an attention-grabbing space and a strong alternative for an endeavor of this nature. Nonetheless, the rationale lacks depth and what’s offered is simply too
descriptive. We additionally don’t appear to have any RQ’s on this part. This must be adjusted and the RQ’s offered absolutely according to the rationale. If we
don’t have the RQ’s the remainder of the work lacks course and that’s an enormous drawback when it comes to presenting the narrative. There are too many gaps right here and
the opening part isn’t cohesive sufficient
Assessment. There are some good parts right here, however too many sections are too descriptive. Its fairly a slender subject of literature, however the work does lack depth.
We don’t have a lot in the way in which of a essential analysis and leaving the RQ;s till the tip of the chapter doesn’t make it easier to develop a logical and cohesive
Methodology. There are too many gaps on this part and never having a bit the place you handle the problems surrounding secondary analysis is a matter. I’m not
certain why you’ve opted to omit that, however it was most definitely wanted. We additionally don’t appear to have any theoretical underpinning to justify decisions. This too
is a matter , I’m afraid. You don’t have anything on ethics, and that o is a matter.
Findings/Dialogue – This complete part together with the chapters 5 and 6 appear very messy and it’s laborious to actually perceive what you’re doing right here.
Parts from Chapter 5 can be much better merely being built-in into the findings to focus on the work. What’s occurred is that you simply’ve tried to do far
an excessive amount of right here and overreached and misplaced a little bit of course. Return to the suggestions you have been supplied with. You don’t appear to have made any
changes in any respect. I’m unsure why you ‘ve for a case research in the course of the chapter. Once more, you have been suggested towards this. There’s little or no readability
and the sections are very laborious to observe and nothing appears to tie up. The dialogue will get misplaced within the size of the chapter sand you don’t level out to the
reader that you simply’re discussing what you’ve discovered our/ Total this can be a complicated chapter (s)
Presentation. The work wants proofing and the paragraphs and sentences all through are very lengthy. Time spent on construction would have been properly spent
Conclusion-It isn’t clear should you’ve answered your RQ’s
I agree with the primary marker that this matter may be very attention-grabbing – to me it affords an opportunity to offer insights into the connection between know-how
improvement and consumer expertise, advertising and client alternative. Nonetheless, the summary reveals a fairly broad method to the subject exploring and
describing developments in reside streaming and e-commerce. There lacks a coherent set of points to be thought of, which as the primary marker notes ought to
be revealed in a transparent set of RQs. That is lacking. That is rectified on the finish of the literature assessment part however the RQs will not be actually difficult in to this point
as they don’t current an issue or challenge – they permit the scholar to report on developments and this requires the straightforward reporting of present research. They do
not steer a essential assessment of literature, which is a disappointment.
The issue I feel, and that is highlighted within the strategies part is that the scholar has adopted an inexpensive template to current an argument and the
strategies part works by way of related points. Nonetheless, we don’t have a way that that is focused in a centered manner, as the primary marker signifies. This
begins to really feel more and more disconnected, which isn’t helped by the late arrival of RQs that really feel like an add-on. That is carried by way of to the evaluation
chapter, which affords attention-grabbing observations and insights concerning the case research however once more, as the primary marker suggests this doesn’t actually grasp collectively
very properly. This reads extra like an essay fairly than a chunk of analysis that’s desirous about exploring a theme or challenge/drawback.
I’ve to agree with the primary marker and ensure the grade of 42%.

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