The following topics are not acceptable:
1. Random Acts of Kindness
2. Adopt, Don’t Shop
3. Electric Cars vs. Gas Powered or Hybrid Cars
4. Stop Pollution
5. Recycle
6. Exercise
7. Legalize Marijuana
Monroe’s Sequence Template Outline
(Monroe’s Sequence is based on 5 steps that must be followed in order)
Name: ___________________________ Class Ref# XXXX
Specific Persuasive Purpose: ____________________________________________
Attention Step 1:
I. (Gain Attention): _____________________________________________________
___________________________________________________________________
II. (Establish Credibility):________________________________________________
Need Step 2:
I. (Need): _____________________________________________________________
a. Support for need step.
b. Further support for need step.
c. Further support for need step. (include as much support as your time allotment allows)
Transition to Satisfaction Section: ___________________________________
Satisfaction Step 3:
I. (Satisfaction): _______________________________________________________
a. Support for satisfaction step.
b. Further support for satisfaction step.
Transition to Future Visualization Section: __________________________
Visualization Step 4:
I. (Visualization): ____________________________________________________
a. Support for visualization step.
b. Further support for visualization step.
Transition to Action Section: ____________________________________
Action Step 5:
I. (Action): __________________________________________________________
a. Support for action step.
b. Further support for action step.
Transition to Conclusion _________________________________________16
Conclusion
I. (Brief Summary):
II. (Memorable Concluding Remarks and Call to Action):
References Cited: List all sources consulted/cited in MLA format
1.
2.
3.
Guidelines for Monroe’s Motivated Sequence
(Review in Conjunction with Textbook pages 435, 436, and 437)
Step 1: Attention.
Attention-Getting introduction;
Establish Personal Credibility
a) Begin by saying something that grabs your audience’s
attention and orients them to the issue at hand (a humorous
story, a series of rhetorical questions, a quotation,
a startling fact or statement, etc.)
b) Establish Personal Credibility
Step 2: Need
Explain the PROBLEM! Prove
that the problem is real.
Persuade the audience that they have a real, significant
problem that affects their health, happiness, or quality of life
Right Now. Present logical and factual evidence to show
the need for your problem. This is a good place to cite
research.
Step 3: Satisfaction
Present a SOLUTION to the
problem explained in Need
step.
1) State your solution to the Need
2)How will your solution satisfy or fulfill the above need?
Consider the following supporting materials: Testimony of
credible sources. Factual and authoritative evidence that
your solution will work. Emotional appeals, or stories, may
also be used.
Step 4: Visualization.
Tell a story, give details, use
examples, about a future
time when your audience
takes the action you
suggest, and is healthier,
happier, or better off.
Help listeners to visualize your solution. Give examples, tell
stories, provide personal details about a future time when
listeners take your suggested solution and enjoy positive
results. What good things will happen if listeners agree with
you? Be specific.
Step 5: Action.
Explain how, where and when
we should implement the
Solution step. Be specific.
Memorable Concluding
Remarks/Call to Action
Leave your audience with specific suggestions on how,
when, and where they can do what you suggest.
End your speech with a brief summary of the speech Body,
and a memorable conclusion, such as a Call to Action.
Monroe’s Sequence Sample Speech Outline
Name: Imma Student Class Ref#: XXXX
Specific Persuasive Purpose: To persuade my audience to consider acupuncture when
they are sick or in pain.
Attention Step 1
I. What can treat almost any illness without going to a medical doctor? What can treat
emotional problems or depression without drugs? What can you do to stop pain in less
time than most pills and injections? What can help you to live a pain-free and happy life?
II. I have been under acupuncture treatment for the last 5 years, and have found that
acupuncture has helped me to deal with a number of chronic health issues, including
migraine headaches. I now lead a healthier and happier life!
Transition: You may be asking yourselves, what is acupuncture, and why would I need it?
Need Step 2
I. Acupuncture is defined in the Encyclopedia Britannica as “…an ancient Chinese
technique that consists of manipulating thin, solid needles that have been inserted into
acupuncture points in the skin.”
II. Traditional medicine can be costly.
A. When many of us go to a doctor, we have experienced both the high cost of our
medications and extreme cost of the doctor visit itself.
1. According to the American Journal of Health (2019), routine doctor visits
can range anywhere from $200 to $550, depending on the doctor, what needs
to be diagnosed, and whether or not we have insurance. A visit to a
pharmacy, such as CVS or Walgreen’s, could cost anywhere from $89 to $129
without insurance. Medical tests and other additional procedures can range in
the thousands of dollars.
III. Traditional medicine can have serious side effects.
1. According to the American Medical Association Online Journal (AMAOJ)
(2020), many patients become addicted to medications prescribed by
medical doctors. Clinical studies have shown that many medications
have unwanted, unpleasant, and sometimes dangerous, side effects.
2, Also, according to a MOAJ (the Medical Online Acupuncture Journal) study
published in 2020, many patients become addicted to pain medicines,
which can have serious side effects.
a. The current opioid crisis in America
Transition: Now, let’s look at a clinically proven, safe and effective method for treating
what ails you.18
Satisfaction Step 3
I. Acupuncture is a proven, effective and painless way of treating chronic pain and
discomfort.
A. The WHO (World Health Organization), in a study dated 2019, has been endorsing the
use of acupuncture as a medical therapy for over 20 years.
1. Furthermore, of the 5690 patients who completed treatment, the mean success
rate in a drop of pain intensity was 79.7%.
B. The NIH (National Institute of Health) in a report dated 2019, states that acupuncture
is safe and effective.
1.There is absolutely no risk of catching any type of communicable illness from
acupuncture needles. New needles are used for each treatment session.
a. Acupuncture is “gentler” than surgery and conventional drugs, which
can have serious side effects.
2. The NIH further states that acupuncture is effective in treating a variety of
conditions, including those relating to chronic pain, such as migraines, arthritis,
and fibromyalgia.
C. Acupuncture is also painless.
a. I have been getting regular acupuncture treatments for the last 12 years. My
therapist uses only sterilized, individually packaged needles that are thrown
away at the end of each session.
b. There is a slight tingling sensation when the needles are inserted, but the
overall effect is very relaxing, like when you get a massage.
Transition: Let’s journey to a future time when you are receiving acupuncture treatment:
Visualization Step 4
I. Sometime in the future…….
A. Imagine that you feel a migraine coming on. Or perhaps you suffer from backaches,
allergies, insomnia, cramps, or the stress discomforts related to everyday life.
B. Your doctor has given you prescriptions for your pain and suffering, but the
medications you take bother your stomach, leave you groggy, and are almost as bad
as the pain itself!
C. Imagine being able to visit an acupuncture professional and experience almost
complete relief of pain without days or weeks of suffering! Think about being able to
feel better when you are sick–without costly visits to your doctor, without a trip to
the drug store– and without that long wait until your medication kicks in, perhaps
days later! And as there are no medicines to take, there is no danger of addiction or
other dangerous side effects.
D. You are now free to lead a healthier, happier, pain-free life!
Transition: You may be saying, I’m interested. What’s the next step?19
Action Step 5
I. Let’s take action now!
A. Go to the “Medical Acupuncture Online Journal” and find a certified acupuncture
professional in your area. Do this NOW so that you will know exactly who to call the next
time you are sick or in pain! It’s important to act now…don’t delay. Place your new
acupuncturist’s name and address in your phone contact list.
B. Even better, call his or her office and make a get-acquainted appointment! Then,
in the future, when you are sick or in pain, you will have a trusted professional
acupuncturist who can help you to feel better faster than you ever imagined!!!
Transition: Now that you have learned about acupuncture and the benefits it can offer
you, our investigation is complete.
Conclusion
I. As you are making your decision to try acupuncture, keep in mind that acupuncture is a
safe, proven, effective medical treatment that can address chronic pain and discomfort!
II. So, throw away those medicines that bother your stomach, make you sleepy, or cost a
fortune!
Call to Action: The next time you aren’t feeling well, remember: Acupuncture
may be the way to go!
References Cited: List all sources cited in MLA format
1.
2.
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