Title: Customer-Vendor Relations
A good customer-vendor relationship is essential for business stability — customer work on building their relationship with the supplier by being loyal, which strengthens the connection. Supplier concerns in client needs, honesty for a good flow of business is essential. In the case of poor vendors services, customer satisfaction will be affected, therefore leading to mistrust. Customer is encouraged to pay for the product on time, move the relationship into a personal level a well as hare information on the product as well as feedback. Customer-vendor relationship has become more impersonal a well as Customer-vendor management and collaboration has distinct functions.
Customer-vendor relationship has become impersonal overtime where communication between the vendor and the client is weak. Sale persons focusing on financial-driven communication as well as contacting clients when doing delivery is impersonal, creating a vast distance between the vendor and the clients. Lack of customer motivation from vendors through offering rewards has been a problem. Clients need motivation for customer retention as well as creating a personal relationship.
Customers giving feedback on the services provided is a issue. (Themistocleous, 2018). Most clients give feedback when services are reduced, which is inappropriate. Feedback motivates the vendor as well as improving customer service. Lack of face to face interactions between the client and the vendor has led to an impersonal relationship.
Customer relationship management is the use of business practices, latest technology as well as policies in controlling and monitoring customer interaction in business aiming at improving client’s services, retention as well as a relationship for growth. (Das, and Mishra, 2019). CRM deals with sales and marketing, as well as customer relations. The primary function of CRM is tapping information from prospect clients, Tracking and monitoring of clients, especially potential clients, as well as capturing data from customers for improving customer services.
A collaborative relationship is a section of customer relationship management, where the information collected from customers during interactions is shared. Benefits of collaborative relationship management are; improvement of customer relations, client interaction through channeling, and the use of emails as well as serving and retaining customers as the primary aim of a collaborative relationship.
The relationship between customers and vendors has grown to be impersonal due to a lack of communication and cooperation. Enhancing excellent communication skills, being flexible by embracing face to face interactions as well as appreciation between the client and the vendor improves interactions as well as customer service. Customer relationship management involving the application of business practices, the latest technology as well as communication is essential in enhancing customer service as well as retention of customers. The relationship between a client’s relationship and collaboration relationship is, collaboration creates a platform where the information collected — enhances customer services as well as interaction in the application of technology.
Das, S., & Mishra, M. (2019). The Impact of Customer Relationship Management (CRM) Practices on Customer Satisfaction. Business Governance and Society (pp. 43-54). Palgrave Macmillan, Cham.
Themistocleous, C. (2018). Customer Data: Contemporary Issues of Privacy and Trust. In Innovation and Capacity Building (pp. 167-185). Palgrave Macmillan, Cham.